Milos Karadaglic, in case you haven’t heard, is the hot new guitar player this year. By “hot,” I mean in the showbiz sense. Boffo. Big bank.

For one thing, he’s got Deutsche Grammophon behind him. It doesn’t get more prestigious than that. Milos signed with DG last summer. They’re sending him all over the world to promote his debut album with DG, Mediterraneo.

And I don’t mind helping them out a little. Milos is a good player. (Yes, I call him just “Milos.” I can’t seem to remember “Karadaglic” very well. I notice that DG, too, has started calling him just “Milos” in their publicity. Good move.)

Milos is getting tremendous publicity. I first noticed the publicity campaign a few months ago when a well-written article about the guitarist came out in The Economist magazine, of all places.

Then I heard there was a TV commercial for his new recording on CBS TV. When’s the last time you saw a classical guitarist advertised on national network TV? Never. This is quite a push.

So I Googled around and he’s everywhere. Then I looked on YouTube to see what all the fuss is about. There I found video after video put out by Deutsche Grammophon pushing their new guitar star, but the videos were mostly hype. Lots of high-end, glamorous hype.

Which is perfectly understandable and acceptable, except I didn’t want to blog any of it. I wanted an honest, well-presented, and complete live performance – something that might be representative of what Milos is really about.

Yesterday I found one that wasn’t put out by DG. Although it’s mistitled – it says the piece is Granada by Albeniz – it’s still a nice video. It’s actually Milos playing Danza Espanola No. 5 by Granados, a great favorite with classical guitarists. It’s the fifth of the famous Twelve Spanish Dances for piano by Granados, published in 1890. The piece’s individual name is Andaluza, or sometimes it’s called Playera. (I don’t know why it has so many names.)

I heard a quote from Milos today: “I want people to fall in love with the guitar.”

I’ll second that. You’re doing a good job, Milos.